The head of the HFR High Council Sergey Shishkarev told about the consolidation of handball and football brands in the studio of the program Vse na Match!
— I made a decision to unite all sports projects of the Delo Group — organizationally, legally and, most importantly, in terms of marketing. The organization of a handball-football sector. Therefore, we will centralize this function, reduce the number of people involving preciously in management processes. Obviously, the matters of finance, bookkeeping, legal support, contract work, everything that is not related to sports, can be centrally managed. The most important question now is how to unite the brands. It’s rather complicated to unite Chernomorochka and Chernomorets, as well as two handball clubs CSKA. But that is the marketing and commercial challenge. This centralization will allow us to save in a number of directions, — Sergey Shishkarev said.
Photo: vk.com/rh
